Wednesday, 8 February 2017

Who is our Target Audience?



Questionnaire 

In order to work out who our target audience are and what they expect to see within an indie music video, I have put together an online questionnaire consisting of both open and closed questions. The first two questions aim to identify the gender and age of the audience, with the next seven questions delving in deeper to the genre of music they listen to and their expectations of that genre in regards to their music videos.
We sent the link for the questionnaire (https://www.surveymonkey.co.uk/r/T8S7H2Z) to 10 people who are a range of ages. When we receive the results I will analyse them in order to truly work out who our target audience is and what they would expect to see from an indie music video such as ours will be. This should hopefully enhance the quality of our music video as once we know the audience's expectations we can cater for this, either by adhering to their expectations or by catching their attention through subverting their expectations.

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