My Record Logo

For my record label, I have decided to call it Kalon Records. Kalon means 'a beauty that is more than skin deep' which can give my record label a poetic outlook with the idea of focusing more on the music than on the imagery of the band due to this being an alternative record label.

Logo 1:

For my first logo, I decided to try and stick with an alternative indie design by using an aesthetic approach by using a black and white drawing of a teenage girls hair style which is double buns - this is known to be an alternative style which could be used to my advantage to attract a teenage audience which would suit my main artist's target audience. I used a font called 'Bad Stories' which allowed my to create a unique style that gave my logo an 'edgy' look which I though could be used to my advantage.


Logo 2: 

With my second logo, I used the same font but used a simple black and white background with a square pattern. While the logo is more simple compared to my first one, it does seem quite bland and boring and my not be as eye catching as the first.

 Logo 3:

For my thrid logo I used a simple outline drawing of a grav stone, to once again relate back to the idea of an alternatvie aesthetic look and used a different font called 'The Morgue' to give this logo a more creative look. This logo is a simple design as well but is still unique and interesting compared to the scond logo but not as extravagant as the first. Which is why I chose this one to be the logo for my record label .