Evaluation Question 3

Q3.) What have you learned from your audience feedback? 

 During our planning stages, we focused on our target audience to make sure we knew where to aim and what direction to go in during the process of creating our music video. We started by creating a prezi to create an overall idea of what we wanted to aim for as an audience. Here we looked at the idea of what sort of age range our target audience would be, including the gender, sexuality and ethnicity our target audience may be with regards of looking at our artist and their genre of music. After obtaining this information, we were then able to branch off within our prezi to further evaluate what our target audience may include; this focused on the interests and likes of the target audience; i.e. typically liked brands, food brands, social media they would use frequently etc. 

We decided to focus on popular films that may be like within our supposed target audience due to the idea we had of including a film element in our video with the idea of our chosen song being called 'Poltergeist' - a key example film to include being the classic 80's film 'Poltergeist'. We decided to focus on also looking at hobbies and common places of interest within our target audience as this could prove useful with when looking at what location to use to film our music video. We also created a questionnaire to give to a small sample of people to discover key information to include within the idea of our target audience and what their interests was due to the fact this could provide key information for our ancillary texts when we would focus on creating our marketing for our artist; some of these questions included what their preferred music genre was and who their favourite artists were. 

We also took into account what type of elements of music video they preferred (i.e. performance, narrative & conceptual). Our results showed us how our audience preferred a narrative story line within music videos our a performance based music video. We took these into account with when beginning to plan out storyboards.We also discovered most of our sample preferred rock/alternative music which was a positive aspect for us due to our artist being an indie/rock singer. Our research helped influence our initial ideas due to the research we initially gathered, proving effective for our artists of the same genre. 

 Throughout our filming and editing we kept our target audience in consideration. We focused on creating an indie styled music video but we created an interested for our target audience by focusing our music video largely on a narrative aspect and we were able to show this through a conceptual way, something that wasn't particularity taken into interest within the results of our questionnaire but we believe we were able to incorporate a conceptual aspect successfully, so our target audience will enjoy it. One of the things we changed from our original idea was to set our video with our actress in front of a green screen rather than going to some of the locations we had discovered from our research.

 However, we believe that with the use of our narrative and conceptual element, and the use of editing in overlays, we were bale to create an interesting and intriguing music video that will still capture our chosen target audiences question. With completing our music video and ancillary texts, I believe some of our most successful elements have been the synergy created between our digipak and magazine advert; we were able to focus o creating these two pieces of marketing to be overall successful. The idea of linking in all elements from our music video to synergise all together will prove a high sense of professionalism across our target audience and the music industry. I believe the most effective piece of our music video would be how we have incorporated the use of editing an overlay within our music video to help create a conceptual element in our music video, which can be scene as slightly different compared to other indie music videos. The fact we were also able to use a brand new original song that has not been released yet has also been used to our favour to create an entire new image for this upcoming artist.